消费者行为学讲义国际名师主讲 .pptxVIP

;Learning Objectives;Learning Objectives (continued);To Which Segment ofConsumers Will This Ad Appeal?;A Segment of Consumers Who are Environmentally Concerned;Consumer Behavior;Two Consumer Entities;Development of the Marketing Concept;Production Orientation;Sales Orientation;Marketing Concept;Discussion Questions;Societal Marketing Concept;The Marketing Concept;The Marketing Concept;Discussion Questions;The Marketing Concept;The Marketing Concept;The Marketing Mix;Customer Value, Satisfaction, Trust, and Retention;Successful Relationships ;Discussion Questions;Successful Relationships ;Successful Relationships ;Successful Relationships ;Top 10 Ranked U.S. Companies in Terms of Consumers’ Trust and Respect of PrivacyTable 1.2;Customer Profitability-Focused Marketing;Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall;Impact of Digital Technologies;The Mobile Consumer;Consumer Behavior Is Interdisciplinary;A Simple Model of Consumer Decision Making - Figure 1.4 ;All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:1