Nike耐克STP战略分析__英文版 .pptxVIP

-;-;-;-- What is Nike;Definition: The U.S-based manufacturer of athletic shoes, apparel and sports equipment. Stock symbol: NIKE Annual revenue (2008): more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (predecessor as Blue Ribbon Sports) Industry: Sportswear/equipment CEO: Mark Parker Staff: 30,200 Products: shoes, apparel and sports equipment, accessories Slogan: Just Do It! ; Global Market Shares;Nike Dominance;Strengths Contracts with about 700 shops worldwide, runs offices in 45 countries; manages factories in low cost countries (China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia); Belongs to Fortune 500 companies which 2008 total revenue exceeded 19 billion USD; Employs more than 30.000 people worldwide; Strong marketing strategy (cooperate with NBA, sponsor sport star); Strong brand recognition (No.25 in the ranking of Interbrand ); marketing strategy ; strategy;Advertising strategy; Especially ;;; ;;;;;; ;;;India has many cheap labors , then can through this reducing cost . Nike is a fashion brand , its fashionable elements should continue to be active . (e.x:Consumers that wear Nike product do not always buy it to participate in sport);Emerging market(China and India);China has a large population ,they can pay more attention to Chinese consumers . As well as China’s economy grows rapidly . China will be a potential market .;Porter’s five forces analysis: Chinese Market ;THANK YOU;Today we will introduce Nike to all of you . As a famous brand , certainly it should be paid attention to . First let’s look at its overview . The pie chart is about its market shares , we can see it has absolute advantage . Here are some of the strengths . After our resourcing , we decided to introduce the market strategy detailedly . 读图及旁边的话。 In the process , we also discover so