花卉英文营销方案.docVIP

Situation analysis Analysis of internal environment i. Mission Make household flowers brand in the market in the short term has certain influence, thus forming a kind of brand effect. Building our special brand, make it known by surrounding person, expand our visibility. According to situation analysis, realize our product market conditions and its advantages and disadvantages so that we can take effective actions to increase sales. ii- Resources Our products are With flowers as main products, match with dry flower, artificial flowers, living plants, pot-planting and accessories (glass ware, pottery, wood, cane implement), etc of product structure. The main resources of flowers rely on Huai an flower market. Besides, for the kind of plastic flowers, we can gather raw materials to make it by ourselves to solve costs. The second resource is farms. We pick fresh and high-quality flowers by ourselves. Products Offering We will promote our products in each big stores, supermarkets We will also provide Telephone ordering and postal-delivery. We are establishing ”network marketing system;, going on We will sell products to students in nearby schools. We will seek sponsors to cooperate with promoting our products. Iv. Financial and non-financial results If we are successful in gaining financial support we can gain more funds. Opened in the future of the public capital market financing channels, increasing lending ability; We finished the first public listed company as long as high performance and development potential easily again in the stock market raise continuous funding and easy access to banks trus匸 Increased asset activities, the shares of a company operating scale expansion in the stock market liquidity help the company to buy other business. Increase net assets. Strengthen the companys quality, the existing stability and competitive position, publicly listed strengthened the customer and supplier lenders to the companys confidence, investors promotion companys qual