传媒专业广播电视毕业论文5.doc

第 PAGE 2 页 大连艺术学院本科毕业论文（设计） 本科毕业论文 题 目：新媒体时代下传统报业的坚守与突破 二级学院 戏剧影视与传媒学院 年 级 20级 专 业 广播电视编导 学生姓名 学 号 指导教师 完成日期 202 年 月 新媒体时代下传统报业的坚守与发展 摘 要 随着时代的进步，如今社会迎来了一次重大的媒体融合的潮流。新媒体的出现不可阻挡，接受住了大众的重重考验，而作为上个世纪传统媒体的代表之一的报业，虽然坚持了下来，但是情况却不容乐观，流量的骤减，广告收入的减少，人才的流失，发行成本的增加等等加重了报业的病态。近几年传统报业也发现的自己的不足，力求变革生存，做到某些方面的改变，但是还远远不够，远追不上新媒体的潮流。为了传统报业的持续发展，应该深刻做出战略转型，改变的以前的路径，不在把新闻报纸内容照搬照抄到新媒体平台上，这种形态始终会被淘汰，所以本次论文就要从转变发展战略的各个方面进行研究，以达到传统媒体报业的一次重生。 关键词： 传统报业；媒体融合；战略转型 Adherence and Development of Traditional Newspaper Industry in New Media Age Abstract With the progress of the times, the society has ushered in a major trend of media integration. The emergence of new media is unstoppable and has accepted a lot of tests from the public. Although the newspaper industry, one of the representatives of traditional media in the last century, has persisted, the situation is not optimistic, the sudden decrease of traffic and the decrease of advertising revenue. In recent years, the traditional newspaper industry has also found its own shortcomings, striving to change and survive, to achieve some changes, but it is far from enough to catch up with the trend of new media. For the sustainable development of the traditional newspaper industry, we should make a profound strategic transformation, change the previous path, not copy the contents of the news newspaper to the new media platform, this form will always be eliminated. Therefore, this paper studied from all aspects of the development strategy to achieve a rebirth of traditional media newspaper. Key?Words： Traditional newspaper；Media integration；Strategic transformation 目 录 TOC \o 1-3 \h \z \u 绪 论 1 一、报业发展优势是否存在 2 （一）完善的报刊制度，系统的发行流程 2 （二）