会展物流（双语）销售物流TheSalesLogistics会展供应物流与销售物流-2.ppt

第三章 会展供应物流与销售物流Chapter 3: The exhibition Supply Sales logistics 教学目的与要求：The Teaching Purpose and Requirements ?掌握：会展供应物流的基本概念; Mastering: The concept of exhibition Supply logistics; ?熟悉：会展销售物流的基本概念; Familiar With: The concept of exhibition Distribution logistics; ?了解：供应链内容及管理 Understanding: The content and management of supply chain ?教学方法: 课堂讲授,学生讨论 Teaching methods: classroom teaching, students discuss ?重点: JIT准时制采购; 难点:会展供应链内容及管理 The key: JIT purchasing ; The difficulty: The content and management of exhibition supply chain 第一部分: 重要专业术语The first part: The?Important Terminologies 1. 会展供应物流: The Exhibition Supply logistics 2. 会展销售物流:The Exhibition Distribution/ sales logistics 3. 供应链: The supply chain 4. 准时制采购: The JIT purchasing 5. 常规采购: Conventional procurement 6. 非常规采购: Non conventional procurement 7. 会展库存管理: Exhibition of inventory management 8. 零库存: Zero inventory 9. 合格供应商: the Qualified supplier 2.小批量采购:满足零库存需求,减少成本. 2 small batch purchase: to meet the zero inventory requirements, reduce the cost. 3.合理选择供应商:包括(产品质量/交货期/价格/技术创新能力/地理位置等) 3. reasonable choice of suppliers (including product quality / delivery / price / technical innovation ability / geographic location) 4.可靠的送货物流和特定的包装要求. 4. reliable delivery logistics and special packaging requirements 第二节 销售物流The second quarter sales logistics 是企业在出售商品时物品在供方和需方之间的实体流动.销售物流是企业物流系统的最后一个环节, 是企业物流与社会物流的衔接点. The entity flowing of business goods between supplier and demander. Sales logistics is the last link of enterprise logistics system, is the connecting point of enterprise logistics and social logistics. 会展销售物流:是参展企业在展后将展品销售处理或铺货给会展举办地销售代理,展(商)品在供方和需方之间的实体流动. Exhibition sales logistics: the exhibitor sales exhibits after the exhibition or distribute to the sales agent in exhibition venue, the entity flowing of exhibition (business) goods between supplier and demander. 会展销售物流系统的管理环节:the management link of exhibition sales logistics system: 1.展品包装:是销售物流的起点,包装具有防护、运输、美化、销售和使用等功能.要充分考虑会展所在地的文化习俗和消费习惯