商务口语学习-Marketing.pptVIP

2021/3/27 * Price Pricing policy Premium pricing Discount pricing “一筐苹果八个价,破罐子自有破价钱” 2021/3/27 * Price Psychological pricing “有零有奇,顾客不疑。” 2021/3/27 * Price Cost-based pricing Predatory pricing Customer-oriented 2021/3/27 * Brand 2021/3/27 * Brand switcher Brand loyalty Brand recognition Own-label brands 2021/3/27 * “It’s not a simple matter of gratifying the vanity because brand really counts.” （虚荣心的好处） 2021/3/27 * “A famous brand is often regarded as the embodiment of both high quality and reliable after-sales service.” （海尔） 2021/3/27 * Marketing Business is about marketing…（从物种起源开始?） 2021/3/27 * Marketing is to introduce a product on the market. 2021/3/27 * Marketing is to find wants and fill them; and also anticipate and create new ones. 2021/3/27 * Marketing is just buying and selling and creating that atmosphere. 2021/3/27 * Thank you…? 2021/3/27 * Opportunities Leading one of American Models The fast food culture in vogue Coming-down barriers to international trade 2021/3/27 * Threats Anti-globalization Countless smaller competitors Healthy value pursuit 2021/3/27 * 4Ps (the marketing mix) Product Promotion Place Price 2021/3/27 * Discussion: What is important when deciding to buy a product? 2021/3/27 * Price After-sales service Quality Brand Packaging Image Ambassador 2021/3/27 * Product Quality Features Style Brand name Size Packaging services 2021/3/27 * Quality, let’s say, the lifetime of a product. Quality speaks for itself. “好马凭力气,好货凭名气” 2021/3/27 * “In an era of eyeball economy, high-quality products with poor packaging could be left out in cold.” （什么是眼球经济?） 2021/3/27 * “After-sales service is kind of commitment.” “Lip service to the buyers is shirking responsibilities.” “人不信则不立,店无信则不兴。” 2021/3/27 * Promotion Advertising Public relations Personal selling Tips 2021/3/27 * Discussion: What advertisement impressed you most? For what products? And the slogans? 2021/3/27 * Communicating the companys message and promoting its products, services a