O2O模式下外卖配送模式研究—以饿了么为例 毕业论文(物流管理专业).docxVIP

O2O模式下外卖配送模式研究 ——以饿了么为例 摘要 由于人们生活节奏的加快，工作压力的扩大，自己做饭的时间越来越少，且同时随着移动互联网技术以及同样兴起和成熟的快递物流配送业务，因此O2O逐渐在人们的生活中占据了越来越重要的地位，并且到现在为止，以饿了么和美团外卖为首的外卖平台逐渐兴起，活跃度日渐增强，也表明了人民的真实诉求以及这种模式的流行化。但是随着广泛铺陈开来，问题也逐渐暴露出来，比如客户、配送以及平台之间的各种矛盾。因此本文立足于当下外卖配送模式，选取饿了么平台为代表，进行相关的理论研究。首先对O2O模式相关概念的概述和阐述在此模式下外卖配送模式的发展现状，对现状进行分析，发现外卖配送过程中存在的许多问题，基于这些问题，从多角度出发，提出优化对策，最后以饿了么平台为例进行时政分析。 关键词：O2O模式；配送模式；“饿了么”外卖；外卖配送 Study On Delivery Mode Under O2O Mode：Take Hungry ABSTRACT Due to the acceleration of people's life rhythm and the expansion of work pressure, they have less and less time to cook, and at the same time with mobile Internet technology and the same emerging and mature express logistics and distribution business, O2O has gradually occupied people's lives It has become more and more important, and until now, food delivery platforms led by Hungry Me and Meituan takeaway have gradually emerged, and their activity has gradually increased, which also shows the true appeal of the people and the popularization of this model. However, as it was widely spread out, problems gradually exposed, such as various contradictions among customers, distribution, and platforms. Therefore, based on the distribution model, this article selects the hungry platform as the representative and conducts relevant theoretical research. First, an overview of the concepts related to the O2O model and the development status of the take-out delivery model under this model are analyzed, and many problems in the process of take-out delivery are found. Based on these issues, optimization strategies are proposed from multiple perspectives. Finally Take the hungry platform as an example to conduct current political analysis. Key words: O2O Mode, Distribution Mode, "Hungry" Take Out, Take Out Distribution 引 言 在十二届全国人大三次会议上，我们的总理李克强提出，为了促进我国经济焕发出新的生命力，因此依托于互联网与大数据以及相应的物流业务的兴起，以实体经济为基础，建立整个传统行业的升级再造。因此以饿了么和美团外卖等为代表的O2O模式有了广袤的生长土壤。根据相关的美国和中国协会的调查结果显示，在近几年依靠移动互联和物流服务的兴起，整体的外卖市场飞速扩张和成长[1]。如图1-1所示，2019年03月外卖渗透率达到了顶峰，而第一次获得爆发性增长是在2018年的时候，那时