金太水产的分销渠道探析材料资料.docxVIP

ABSTRACT PAGE II 金太水产的分销渠道探析 摘 要 目前,在区域经济发展的带动下水产企业意识到要推进企业的发展，需要增加海产品的销售量，来达到完成营销策略中制定的目标。水产品企业发展到一定阶段时，会呈现出它自身的一些规律，一些矛盾和问题都会逐渐暴露出来。因此，如何有效识别水产品企业经营过程中会遇到的问题，发现市场营销策略中的不足之处是至关重要的。通过以温岭金太水产公司的水产品分销现状为案例进行深入研究，对其水产品分销的主要状况进行深入探讨从而发现问题，并予以解决这些主要问题。 当下，网络技术的高速发展能够让企业的日常经营管理变得更加便利，水产养殖企业应结合自己企业的产品特色，选择一些合适的技术来带动企业的产品销售，实现企业的营销目标。加大企业营销策略的建设与更新，与时俱进，改善内部的经营环境，制定出一些对策来应对各种突发事件或者是企业风险。国家政策的支持会给水产养殖行业带来一些新的机遇，相信水产养殖业的发展肯定会有所创新。 关键词：水产品；营销发展；创新 ABSTRACT At present, under the impetus of regional economic development, aquatic enterprises gradually realize the need to speed up the development of enterprises and take the increase of aquatic product sales as the goal of marketing development, which will inevitably present some current situation in the process of marketing development of aquatic enterprises. Through the in-depth study of the current situation of aquatic products marketing in Wenling Jintai Aquatic Company, the main situation of its aquatic products marketing is deeply discussed to find out the problems and solve these main problems. Through this case study, aquatic enterprises need to update marketing concept from marketing development, build excellent marketing team and implement optimal marketing plan, speed up the application of information technology and network marketing, combine various channels to expand the sales volume of aquatic products, construct enterprise marketing development strategy to promote enterprise development innovation, and solve the problems in marketing development of aquatic enterprises with these countermeasures. With the support of government policies and regulations, the improvement of business environment and the application of more marketing platforms, aquatic enterprises will be innovative in marketing development. Keywords: Aquatic products, Marketing development,Innovation 目 录 PAGE IV 目 录TOC \o 1-3 \h \u 31833 摘 要 I 20476 ABSTRACT II 32299 1 引言 1 226 1.1 研究背景 1 18807 1.2 研究目的与研究意义 1 27324 1.2.1 研究目的 1 3667 1.