营销管理第15版第18章.pptVIP

市场物流 供应链管理(SCM) 市场物流 整合物流系统(ILS) 精益制造 市场物流规划 确定公司对于客户的价值取向 确定最佳的渠道设计和网络策划来更好地为客户服务 采取更出色的运营措施 解决各种问题 市场物流决策 订单处理 : 我们该怎样处理订单? 仓储管理：我们应该在哪里设置仓库？ 库存管理：我们应该有多少存货 ？ 产品运输：我们应该如何将产品运到目的地 图18.1最优订货量的决定 运 输 集装箱技术 背负式运输，卡车渡运，火车渡运和运货飞机 私人承运商 vs. 合约承运商 vs. 公共承运商 * Any organization selling to final consumers—whether it is a manufacturer, wholesaler, or retailer—is doing retailing. It doesn’t matter how the goods or services are sold (in person, by mail, by telephone, by vending machine, or online) or where (in a store, on the street, or in the consumer’s home). Retailing is a fast-moving, challenging industry. * Consumers today can shop for goods and services at store retailers, nonstore retailers, and retail organizations. * Consumers today can shop for goods and services at store retailers, nonstore retailers, and retail organizations. Perhaps the best-known type of store retailer is the department store. The most important types of major store retailers are summarized in Table 18.1. Specialty store: Narrow product line. Department store: Several product lines. Supermarket: Large, low-cost, low-margin, high-volume, self-service store designed to meet total needs for food and household products. Convenience store: Small store in residential area, often open 24/7, limited line of high-turnover convenience products plus takeout. Drug store: Prescription and pharmacies, health and beauty aids, other personal care, small durable, miscellaneous items. Discount store: Standard or specialty merchandise; low-price, low-margin, high-volume stores. Extreme value or hard-discount store: A more restricted merchandise mix than discount stores but at even lower prices. Off-price retailer: Leftover goods, overruns, irregular merchandise sold at less than retail. Superstore: Huge selling space, routinely purchased food and household items, plus services (laundry, shoe repair, dry cleaning, check cashing). Catalog showroom: Broad selection of high-markup, fast-m