论保险营销员业务技能的提升途径.docVIP

PAGE PAGE III 论保险营销员业务技能的提升途径 内 容 摘 要 随着保险业务的快速发展，我国从事保险这一行业的人员数量每年都呈现上升趋势，保险公司和其营销网点遍布全国各地。然而，保险业务员的流失数量也是相当庞大的，极高的人员流动率、更新换代速度快以及人们长期对保险行业的偏见等种种问题，始终是保险业发展的绊脚石，对保险业务员自身的发展也有一定的阻碍，在此情况下，提升保险营销员的业务技能就显得尤为重要。 本文通过了解员工培训的意义与影响保险营销员的提升技能的因素，在此基础上，通过对保险公司培训现状和员工基本情况分析，知道保险业务营销员的最欠缺和最重要的技能，在此基础上提出相应的解决措施。此举不仅对员工个人发展有着重要的促进作用，更会促进保险公司的整体发展，从长远来看，对我国保险行业的水平提升也是有好处的。 关键词：保险营销员；培训；技能 PAGE PAGE 1 On the Ways to Improve the Professional Skills of Insurance Salesmen Abstract With the continuous development of insurance business, the number of people engaged in insurance industry is increasing year by year, and has reached a very large number. Insurance companies and their marketing outlets are all over the country. However, the number of insurance salesmen is also quite large. The high turnover rate of personnel, the fast renewal speed and peoples long-term prejudice to the insurance industry are always obstacles to the development of the insurance industry, which also hinder the development of the insurance salesmen themselves. In this case, it is particularly important to improve the business skills of the insurance salesmen. Understand the significance of employee training and the factors that affect the improvement of insurance marketers skills. On this basis, through the analysis of the current situation of insurance company training and the basic situation of employees, know the most deficient and important skills of insurance business marketers. On this basis, put forward corresponding solutions. This will not only promote the personal development of employees, but also promote the development of the insurance industry in the long run. Key words:insurance slaesman;training;skill 目 录 内容摘要ⅠTOC \o 1-3 \h \u 21203 Abstract II 30843 一、 绪 论 1 13549 （一）选题的依据及意义 1 22729 （二）国内外研究现状和发展趋势 1 32076 1.国内研究状况分析 1 19567 2.国外研究状况分析 2 8753 （三）研究方法 3 11227 二、 员工培训的概述及理论基础 3 12474 （一） 员工培训的概述 3 13429 1. 员工培训的定义 3 19052 2. 员工培训的意义 3 23681 （二）员工培训的理论基础