基于潮州市凤凰单枞茶的乡村旅游产品开发探究.docxVIP

PAGE I 基于潮州市凤凰单枞茶的乡村旅游产品开发探究 内 容 摘 要 发展旅游业是乡村发展的重要途径，而乡村旅游产品是旅游业中不断带来经济效益的重要支撑。随着经济发展、人们生活水平的提高，对乡村旅游产品的要求要愈来愈高，传统的单一观光旅游、严重同质化的旅游产品会逐渐失去消费者的青睐，因地制宜开发特色旅游产品是一条适合乡村旅游长远发展的可行路径，不仅可以促进当地旅游业的发展、提高乡村经济收入，还能改善乡村目前产业单一、劳动力外流等现状。 本文通过挖掘乡村旅游产品开发对社会、经济、生态、教育、文化等方面的意义,以潮州市凤凰单枞茶为例，了解凤凰单枞茶的相关情况，掌握其作为旅游产品的开发现状，对开发过程中存在的问题进行分析，探索乡村旅游产品的发展路径，预测乡村旅游产品发展前景。同时，结合相关理论和政策，为乡村旅游产品发展提供理论及政策基础，从新的视角进行乡村旅游产品开发探究。 关键词：凤凰单枞茶；乡村旅游；产品开发 PAGE II Research on the Development of Rural Tourism Products Base on Phoenix Dancong Tea in Chaozhou Abstract Tourism is an important way to the development of rural development, and the development of rural tourism products in the tourism industry continue to bring important economic support. With economic development and improvement of peoples living standards, The requirements for rural tourism products are getting higher and higher, Traditional single sightseeing tourism and seriously homogenized tourism products will gradually lose consumers favor , Developing unique tourism products according to local conditions is a feasible path suitable for the long-term development of rural tourism. Not only can it promote the development of local tourism and increase rural economic income, but it can also improve the current status of rural single industry and labor outflow. This article explores the significance of rural tourism product development to society, economy, ecology, education, culture, etc. Take Phoenix Dancong tea in Chaozhou as an example, understand the situation of Phoenix Dancong Tea, grasp its current development status as a tourism product, analyze the problems in the development process, explore the development path of rural tourism products, forecast the development prospects of rural tourism products. At the same time, combined with relevant theories and policies, it provides a theoretical and policy basis for the development of rural tourism products, and explores the development of rural tourism products from a new perspective. Key Wo