- 1、本文档共24页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
桐城市第八高级中学 任课教师:杨小芳 Unit 11 The mediaLesson 4 The Advertising Game Pre-reading Before you start, enjoy the following pictures. 1.What are these? While-reading Task 1. Skimming Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 the classic ads the ads in the market modern ads the top ads of today the public ads Match the paragraphs with the topics. Task 2. Careful reading 1.Read the paragraphs one by one and answer the following questions. 1. What is a classic advertisement? 2. What do the advertisers do to make their advertisements more competitive? 3. How do advertisers do to make their ads stand out? 4. What are the top advertisers’ belief? 5.What’s a public advertisement? Paragraph 1 1. What is a classic advertisement? The one that gives information about finding certain products. Paragraph 2 What do the advertisers do to make their advertisements more competitive? 1. Consisting of pictures or the words of experts to show people how good the products are. 2. Creating advertisements that people simply enjoy looking at. 3. Applying modern techniques of design to make the advertisements as visually attractive as possible. Paragraph 3 How do advertisers do to make their ads stand out? By combining the highest standards of design with ideas linked to the products Paragraph 4 What are the top advertisers’ belief? They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements. Paragraph 5 What’s a public advertisement? It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 2.True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money. 4. Producing public advertisement mentioned in the text is free. 5. The purpos
文档评论(0)