the advertising game 英语教学课件.ppt

桐城市第八高级中学 任课教师：杨小芳 Unit 11 The mediaLesson 4 The Advertising Game  Pre-reading Before you start, enjoy the following pictures. 1.What are these? While-reading Task 1. Skimming Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 the classic ads the ads in the market modern ads the top ads of today the public ads Match the paragraphs with the topics. Task 2. Careful reading 1.Read the paragraphs one by one and answer the following questions. 1. What is a classic advertisement? 2. What do the advertisers do to make their advertisements more competitive? 3. How do advertisers do to make their ads stand out? 4. What are the top advertisers’ belief? 5.What’s a public advertisement? Paragraph 1 1. What is a classic advertisement? The one that gives information about finding certain products. Paragraph 2 What do the advertisers do to make their advertisements more competitive? 1. Consisting of pictures or the words of experts to show people how good the products are. 2. Creating advertisements that people simply enjoy looking at. 3. Applying modern techniques of design to make the advertisements as visually attractive as possible. Paragraph 3 How do advertisers do to make their ads stand out? By combining the highest standards of design with ideas linked to the products Paragraph 4 What are the top advertisers’ belief? They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements. Paragraph 5 What’s a public advertisement? It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 2.True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money. 4. Producing public advertisement mentioned in the text is free. 5. The purpos