嘉世立创盖天力CF策略及表现提案报告.pptxVIP

盖天力CF策略及表现提案;我们的观点;策 略;What Do We Do During The Cycle 一个常规的企划循环;我们的位置——我们现在在哪里？;我们的位置——为什么在这里？;我们的目标——我们要往哪里去？;Advertising Can Be Regarded As the Art of Juxtaposing Symbols With Brands广告可以被视为联结符号及品牌的艺术;Ensures Our Symbol Are Relevant and Distinctive确保我们的表现是有关联性的而且有特色的;如何去——CF的任务;Where we wanna go ?;来看看目标消费群;成熟的补钙市场;对谁说——诉求对象（成人装）;对谁说——诉求对象（成人装）;对谁说——诉求对象（儿童装）;对谁说——诉求对象;怎么说——策略性的诱导;怎么说——策略性的诱导;说 什 么——诉求内容;享受生活乐趣，体验活力激情 成人篇和儿童篇均遵循此创意概念;创意概念;三种创意手法;态势和语调;创意表现——CF脚本;雕 像 篇;感谢聆听，敬请研讨！;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦难，但是苦难总是???战胜的。20.8.520.8.520.8.5。2020年8月5日星期三二〇二〇年八月五日 8、For man is man and master of his fate.----Tennyson人就是人，是自己命运的主人11:0311:03:108.5.2020Wednesday, August 5, 2020 9、When success comes in the door, it seems, love often goes out the window.-----Joyce Brothers成功来到门前时，爱情往往就走出了窗外。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 10、Life is measured by thought and action, not by ti