博尔特媒体推广方案.pptxVIP

博尔特中国行媒体推广方案Blot`s foots in ChinaMedia Planning主办单位：《体坛周报》体坛周报（Titan Sports）是中国目前期发量最大的综合类体育报，总部在湖南长沙。目前旗下还有足球周刊、全体育、高尔夫大师和户外杂志。编辑部现居北京，在世界各个体育强国都有常驻记者，并与法国《队报》、西班牙《马卡》报等建立长期合作关系。 承办单位：匡合（北京）国际广告传媒有限公司匡合（北京）国际广告传媒有限公司,是一家集广告影视制作、品牌策划、公关策划及执行、媒体运营于一体的多元化广告传播服务机构。公司主创人员均为影视制作界、广告界、传媒界的资深人士，曾服务过众多国际和国内知名品牌.Organizer：Titan SportsTitan Sports ,localized in Changsha,Hunan Province,is currently the comprehensive newspaper on Sports with the most published issue in china.And it has various divisions ,such as football magazine, all sports, golf and the Masters of outdoor magazines.Its editorial department is in Beijing now,and there are many Permanent Correspondents all around the world. Titan Sports established long-term cooperative relationship with the French team, Spain, Marca newspaper, and so on.Co-organizer：KuangHe（Beijing）International Media Advertisement CO.,LtdKuangHe（Beijing）International Media Advertisement Co.,Ltd is a kind of multi-media advertising agencies specialized in Television advertising production, Brand Planning, Public Relations Planning and Executive, Media Operation and so on. The company officals were all senior casts coming from the Film and Television production industry, the Advertising industry and the Media. They had working experience in a number of international and domestic brands. 08年的鸟巢，博尔特以9.69秒的成绩谱写人类100米跑的新篇章。众多媒体的即时报道，让他迅速成为一颗璀璨的新星。奥运会后，博尔特的首次中国之行必将成为众多媒体的焦点，与之相关的产品和品牌以怎样的媒体组合传播形式，怎样最大程度地呈现在目标消费者面前。这是商家所关注的，同时也是主办方所要做的。 为此，我们特别对各地主流媒体进行全面分析，并针对博尔特作为体育明星的特点制定如下媒体组合策略：Bolt had written a new chapter of mankind in the 100-meter in 9.69 seconds in the Nest in Beijing 2008. Quickly he became a shinning star by a large number of media`s real-time reports. Bolt’s first time to china has become the hot spot of various media after the Olympics. Inevitably, it will become the focus of the companies and the organizers that how the related product and brand spread and how it present to the consumers. To this point, we do comprehensive, i