关键客户关系管理及关键成功因素.pptxVIP

Module2 竞争战略;竞争分析;把握行业竞争特性;分析顾客需要;分析顾客需要;分析竞争形势;迈克·波特：竞争的五种力量;迈克·波特：竞争的五种力量;迈克·波特：竞争的五种力量;迈克·波特：竞争的五种力量;迈克·波特：竞争的五种力量;迈克·波特：竞争的五种力量;从SWOT到TOWS分析;从SWOT到TOWS分析;从SWOT到TOWS分析;定点超越Benchmarking:优势与弱点;定点超越Benchmarking:优势与弱点;定点超越Benchmarking:优势与弱点;定点超越Benchmarking:优势与弱点;定点超越Benchmarking:优势与弱点;定点超越Benchmarking:优势与弱点;竞争链分析;核心能力评估Core Capability Assessment;愿景与绩效的联系Linking Vision to Performance;核心能力评估Core Capability Assessment;核心能力评估与开发Core Capability Assessment Development;核心能力评估与开发Core Capability Assessment Development;核心竞争力与核心能力的比较Core Competence Vs Core Capability;核心竞争力与核心能力特点Core Competence Core Capabilities;未来竞争动向与趋势推测;制定制胜的竞争战略;在顾客导向与竞争者导向中平衡;关键成功因素分析(KEY SUCCESS FACTOR ANALYSIS);关键成功因素(KEY SUCCESS FACTOR ANALYSIS);关键成功因素来源的识别;关键成功因素分析的应用步骤;两种关键成功因素比较;四种典型的增长战略;四种典型的增长战略：顾客渗透;四种典型的增长战略：顾客获得;四种典型的增长战略：顾客渗透与顾客获得的互动;四种典型的增长战略：导入新产品;四种典型的增长战略：专使式增长(missionary growth);市场领导者的成功模型;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)? 天才只意味着终身不懈的努力。20.8.58.5.202011:0311:03:10Aug-2011:03 2、Our destiny offers not only the cup of despair, but the chalice of opportunity. (Richard Nixon, American President )命运给予我们的不是失望之酒，而是机会之杯。二〇二〇年八月五日2020年8月5日星期三 3、Patience is bitter, but its fruit is sweet. (Jean Jacques Rousseau , French thinker)忍耐是痛苦的，但它的果实是甜蜜的。11:038.5.202011:038.5.202011:0311:03:108.5.202011:038.5.2020 4、All that you do, do with your might; things done by halves are never done right. ----R.H. Stoddard, American poet做一切事都应尽力而为，半途而废永远不行8.5.20208.5.202011:0311:0311:03:1011:03:10 5、You have to believe in yourself. Thats the secret of success. ----Charles Chaplin人必须相信自己，这是成功的秘诀。-Wednesday, August 5, 2020August 20Wednesday, August 5, 20208/5/2020 6、Almost any situation---good or bad---is affected by the attitude we bring to. ----Lucius Annaus Seneca差不多任何一种处境---无论是好是坏---都受到我们对待处境态度的影响。11时3分11时3分5-Aug-208.5.2020 7、Although the world is full of suffering, it is full also of the overcoming of it.----Hellen Keller, American writer虽然世界多苦