莫兰迪绘画风格中低饱和度色彩在动物收容保护机构视觉形象设计中的应用实践.docVIP

PAGE 16 摘要 目前国内流浪动物问题还没有完全得到普及和重视，国家针对城市流浪动物的法律法规还没有得到完善。为了树立人们对动物保护的观念和意识，改善人们对流浪动物的印象，鼓励领养，本文将研究分析国内外动物收容保护机构的现状以及有关动物保护的法律法规，调查国内群众对于流浪动物的看法和行为举措，结合具有温和、安静提点的低饱和度色彩，针对动物收容保护机构的视觉形象进行设计。本次设计中，将商品包装及各类衍生品的色彩、图形元素的应用进行了统一，加强了动物收容保护机构的辨识度和趣味性，让人们更容易留来印象，在保护和领养流浪动物方面优先与本机构产生联想。从动物收容保护机构的角度出发，看待流浪动物问题，希望优化视觉形象设计能够在落实应用中产生一定的实际价值。 关键词：视觉形象设计 流浪动物 救助 Abstract Nowadays the domestic stray animal problem has not been fully popularized and valued, and the national laws and regulations for urban stray animals have not been improved. In order to establish peoples concept and awareness of animal protection, improve peoples impression of stray animals, and encourage adoption, this paper will study and analyze the current situation of domestic and foreign animal shelter and protection institutions, as well as the laws and regulations related to animal protection, investigate the domestic peoples view and behavior measures for stray animals, and combine the low saturation color with mild and quiet points, aiming at animal collection, the visual image of the protection organization is designed. In this design, the application of color and graphic elements of commodity packaging and various derivatives is unified, which strengthens the identification and interest of animal shelter and protection institutions, makes people more likely to leave an impression, and gives priority to associate with this institution in the protection and adoption of stray animals. From the perspective of animal shelter and protection institutions, we look at the problem of stray animals and hope that the optimization of visual image design can produce certain practical value in the implementation and application. Key words：Visual image design Stray animal Rescue 目录 TOC \h \z \t 样式1,1,样式2,2,样式3,3 第一章 绪论 1 1.1国内外动物收容保护机构的背景和发展现状 1 1.1.1国外动物收容保护机构的背景和发展现状 1 1.1.2国内动物收容保护机构的背景和发展现状 1 1.2当今国内外动物保护相关法律法规分析 2 1.2.1分析国外具体的动物保护相关法律法规 2 1.2.2分析国内具体的动物保护相关法律法规 2 1.3分析当今流浪动物在城市生活中的现状 3