市场营销 教育培训机构学生关怀管理方式研究—以思考乐教育为例.docxVIP

PAGE PAGE 26 PAGE 26 教育培训机构学生关怀管理方式研究 —以思考乐教育为例 Research on the management of students care in educational training institutions ——Take Scholar education as an example 内容摘要 由于经济水平的提高和二胎政策的推行，大部分家庭越来越注重孩子文化教育的培养，因此市场也出现了无数林林总总的教育培训机构。面临这类剧烈的竞争,谁能博得客户的忠诚,谁便是末了的赢家。培养忠诚的客户群体,维护与客户良好稳定的关系是企业获得稳定长期的利润的途径。 鲍海燕. Y培训机构客户忠诚度管理策略研究[D].北京邮电大学,2011.因此，企业必需不竭保护好现有客户，满足现有客户的需求， 鲍海燕. Y培训机构客户忠诚度管理策略研究[D].北京邮电大学,2011. 本文以思考乐教育培训机构为例，在总结客户关系管理相关概念的基础上，分析思考乐教育培训机构在客户关系管理中存在的问题和成因，并提出解决思考乐教育培训机构客户管理的思路和具体实施策略，从而实现思考乐教育机构的可续发展。 关键词： 教育培训机构 客户关怀 客户忠诚 客户满意度 Abstract Due to the improvement of economic level and the implementation of the two child policy, most families pay more and more attention to the cultivation of childrens culture and education, so there are numerous educational and training institutions in the market. With the rapid increase of the number of various education and training institutions, the market share has expanded. In the face of such fierce competition, whoever can win the loyalty of customers will be the last winner. Cultivating loyal customer groups and maintaining a good and stable relationship with customers are the ways for enterprises to obtain stable and long-term profits.Therefore, the enterprise must constantly maintain the existing customers, meet the needs of existing customers, improve customer satisfaction, win customer loyalty, and lay the foundation for the long-term and stable development of the enterprise. Based on the summary of the related concepts of customer relationship management, this paper analyzes the problems and causes in customer relationship management of scholar education and training institutions, and puts forward the ideas and specific implementation strategies to solve the problems, so as to realize the sustainable development of scholar education and training institutions. Key words： Educational training institutions Customer care Customer loyalty Customer satisfaction 目 录