沟通者策略与沟通渠道选择策略.pptxVIP

Part 2 Communication Strategy; ; 第一节 沟通者策略 ; ; ; ;表2.1 影响可信度的因素和技巧 ;2. 沟通者自我背景;二、目标和策略的确定;EXAMPLES OF OBJECTIVES;表2.3 目标实例;2. 策略的选择;;2. Strategy Selection; ;;EXAMPLES OF OBJECTIVES AND STYLES ;表2.4 目标与沟通形式实例;;;;第二节 听众策略; Audience strategy includes answering four sets of questions:;Case 6： 电信局与107位教授的投诉 ;;;案例分析;Keys for Audience Communication;一、沟通对象的特点分析;1. Who are they?;1. Who are they?;2. what do they know?;3. What do they feel?他们感觉如何 ?;二、激发受众兴趣How can you motivate them?;二、How can you motivate them?;二、How can you motivate them?; ; ;;;;;“认知风格”测试题答案评判;;;;;不同管理风格