中小企业发展电子商务盈利模式的探讨毕业论文.docxVIP

摘要 中小企业在我国国民经济的发展中占有重要的地位，电子商务利用简单、快捷、低成本 等特点给中小企业的发展带来了新的契机。本文从我国中小企业发展本身说起，概述其发展 的优劣势，然示叙述电了商务发展对我国屮小企业发展的促进作用，文章的重点是探讨电了 商务的盈利模式，如网站型企业电子商务盈利模式主要有佣金模式、交流平台模式和有偿发 布模式。中小型企业B2C电子商务盈利模式主耍包括：从企业和消费者买卖关系的角度分 析，B2C的商务盈利模式主要分为卖方企业一买方个人的电了商务及买方企业一卖方个人 的电子商务两种盈利模式、根据交易的客体分析，町把B2C电子商务分为无形商品和服务 的电了商务模式以及有形商品和服务的电了商务盈利模式；以及从企业管理角度和网上市场 角度的分类模式等。总而言Z,中小企业发展电子商务盂要联系实际寻找适合自己的电了商 务盈利模式。 关键词：屮小企业电子商务盈利模式 Abstract SMEs in the development of China 1s national economy plays an important role in e-commerce use of simple, fast, low-cost features such as the development of small and medium-sized to bring a new opportunity. This article about China 1s small and medium enterprises to develop their own, outlining the advantages and disadvantages of their development, and then describes the development of electronic commerce on China1s role in promoting the development of SMEs, the focus of the article is to explore the profitsbility of e-business models, such as enterprise e-commerce website profit model There are a commission model, platform model and paid release mode. Small and medium-sized enterprises profit model B2C e-commerce include : the sale of businesses and consumers from the point of view of the relationship, B2C business model is divided into profitable enterprises seller - the buyer and the buyer1s personal e-commerce enterprises - the seller of personal profit in two e-commerce mode, in accordance with the object of transaction analysis, B2C e-commerce can be divided into intangible goods and services, e-commerce model and tangible goods and services, e-commerce profitability model； and from the perspective of business management and e-market models such as the classification point of view. In short, the development of e-commerce needs of small and medium-sized practice looking for their own profit model of e-commerce. Key words: small and medium-sized e-commerce profit model 毕业设计（论文）原创性声明和使用授权说明 原创性声明 本人郑重承诺：所呈交的毕业设计（论文），是我个人在指导教 师的指导下进行的研究工作及取得的成果。尽我所知，除文中特别加 以标注和致谢的地方外，