新职业英语第二版职业综合英语1教案unit1.docx

精品文档 精品文档 PAGE 精品文档 新职业英语 第二版职业综合英语1Unit1教 案1 授课时间 班 班 班 周星期 第 节 周星期第 节 周星期 第 节 课 次 4 学时数 2 授课形式 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ （请打√） 授课题目 Unit1Organization:ReadingA:Google 教学目标 教学重点 教学难点 使用的教 具/多媒体 /仪器/仪 表/设备等  Sscanidentifythelogosofsomefamousinternationalcompanies.SshaveageneralunderstandingofReadingA BackgroundinformationaboutGoogleCompany2.Wordsandexpressionsrelevantto“Google” 3.GlobalreadingofpassageA Learningforwordsandexpressions UnderstandingofthepassageA Textbook;PPT; 教学方法 Caseteaching;Groupdiscussion; 参照资料 EnglishforCareers(Book1)(1stEdition) 教  Unit1.ReadingA:Google I.Warm-up(15’) Task1.Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered. CarCompanies:BMW(U.S.);Toyota(Japan);Ford(U.S.) Supermarket:Walmart(U.S.);Metro(Germany);Carrafour(France) MobilePhone:Nokia(Finland);Samsung(Korea);Lenovo(China) Backgroundinformation:Whatisalogo? Task2.Listatleasttwocompaniesforeachtypeofthefollowingproducts. Comparethebrandsandchooseyourfavoriteone. Eg.Householdappliance:TCL,Sony,Panasonic,Philips ? 学 Computers:Lenovo,Apple,IBM,Sony ? 基 Sportswear:Li-Ning,Adidas,Nike,Reebok ? 本 II.ReadingA 内 1.Globalreading(25’) (1)Listentothepassageandreadthenewwords 容 (2)informationcollection 及 Whatdoyouknowabout"google"? 设Whatsearchenginedoyouoftenusetofindinformationaboutsomethingon 计 theInternet? (AskSstopresenttheirideas.Knowledgeinsideoroutsidethetextis welcome.) Periodsandeventsaboutgoogleaccordingtotheevents. GooglebeganasLarryPage ’sresearchproject. PageandS. Thesearchenginegrewquickly anditbegantoselladvertisingonthe website. GooglehasacquiredYouTandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb. 2.Whilereading(50’) (teacherexplainthestructureofthetextandkeywordsandexpressions) Achieve(vt.) Achieve+n.(sthgood) e.g.After10yearsofhardwork,hefinallyachieved e.g.Inadditiontotheapplesyouaskedfor,Iboughtyousomeorangesandbananas. tendto:tobelikelytodosomething e.g.1.Womenten