effetive publi relatins：有效公共关系.pdfVIP

cutlip_fm 7/7/05 4:21 PM Page i EFFECTIVE PUBLIC RELATIONS 9TH EDITION SCOTT M. CUTLIP, APR, PRSA FELLOW Dean Emeritus Henry W. Grady College of Journalism and Mass Communication The University of Georgia ALLEN H. CENTER, APR, PRSA FELLOW Distinguished Resident Lecturer San Diego State University Vice President of Public Relations (retired) Motorola, Inc. GLEN M. BROOM, PH.D. Professor, School of Communication San Diego State University Adjunct Professor, Queensland University of Technology Brisbane, Australia UPPER SADDLE RIVER, NEW JERSEY 07458 cutlip_fm 7/7/05 4:21 PM Page ii Library of Congress Cataloging-in-Publication Data Cutlip, Scott M. Effective public relat