设计说明书 基于移动端游戏数据的人群特征可视化的研究.pdfVIP

摘要 摘要 随着智能手机等移动设备和高速 4G 网络的快速发展和普及，移动设备的 用户数量日趋庞大，而游戏作为一种休闲娱乐的方式，也逐渐在移动设备上普 及，许多大型的游戏公司都成立了对应的移动部门来开发移动端游戏，每天都 会有新的游戏 APP 发布在各个平台上，移动端游戏行业的兴起让这个行业受到 了重视，海量的游戏和用户带来了大量的游戏数据，从这些移动端的游戏数据 中，我们可以挖掘出很多有效的信息，可以映射出许多用户特征，这刚好是游 戏开发者和渠道商最需要的数据。目前对于移动端游戏数据的研究和分析，大 多是基于对单一属性的统计结果的分析，例如游戏 APP 下载量，用户留存率， 用户付费率等等，本文将会进一步挖掘移动端游戏数据背后深层的隐含信息， 研究用户人群特征，并且用可视化的方法进行清晰的特征描述和概括。 关键词　移动端，游戏数据，用户特征，可视化 I Abstract Abstract As smartphones and other mobile devices and the rapid development and popularization of high-speed 4g network, mobile devices increasingly vast number of users, and the game as a way of leisure entertainment, also gradually spread on mobile devices, many big game companies have set up the corresponding mobile division to develop mobile games, every day there are many new game APP released on the platform, the rise of mobile game industry puts a premium on the industry, a huge number of game and the user has brought a lot of data, from the mobile end game data, we can dig up a lot of effective information, features can be mapped out many users, this is just the game developers and distributors of data are needed most. For mobile game research and analysis of data, are mostly based on the analysis of the statistical results of a single attribute, such as game APP downloads, user retention rates, users pay rate and so on, this article will further the implied information in the deep hidden in mobile game data, studies the user population characteristics, and use the method of visualization for clear character description and generalization. Keywords　Mobile, Games’ Data, Users’ Characteristics, Visualization