深圳歌力思公司存货管理存在的问题及解决对.docxVIP

PAGE 16 摘 要 随着我国经济的稳步发展，服装行业的发展也非常迅速，但同时也加大了服装行业之间的竞争压力。对于服装行业来说，由于受到快时尚潮流的影响，一旦服饰积压下来卖不出去，便会迅速贬值，企业为了尽快清理这些积压下来的服饰，往往只能通过降价大促销的方式，但着会影响企业的盈利能力。本文选取深圳歌力思公司作为研究对象，主要是研究其存货管理方面的相关问题。本文首先从深圳歌力思公司的基本情况作为切入点，利用数据分析并总结出其存货管理存在以下问题：第一是市场预测不准确导致存货积压严重；第二是存货仓储管理不到位；第三是存货预算工作开展不到位；第四是受国际品牌和电子商务的双重冲击；第五是存货管理绩效考评指标选取不当。在分析这些问题所带来的影响后，本文提出建立信息系统、加强存货分类管理、加强预算管理、加大电子商务的发展、完善存货管理绩效考核制度等对策。本文通过研究希望能真正帮助深圳歌力思公司改善存货积压的问题，促进公司生产与运营的进一步改善，提高公司的盈利能力，实现长远发展。 关键词： 存货管理 存货积压 深圳歌力思服饰股份有限公司 Abstract With the steady development of Chinas economy, the development of the clothing industry is also very rapid. The key to whether a company can stand in the fierce market competition is the capital flow of the company, however the companys inventory is the fundamental factor restricting the companys funds. For clothing As for the industry, due to the influence of the fast fashion trend, once the clothing backlog will quickly depreciate, in order to clear the inventory as soon as possible, companies often can only use price reduction and big promotions, but it will affect the profitability of the company. As a research object, the company mainly studies the related issues of its inventory management. This article first uses the basic situation of Shenzhen ELLASSAY Company as the entry point, uses data analysis and summarizes that its inventory management has the following problems: First, the market forecast is not accurate As a result, the inventory backlog is serious; the second is the inadequate inventory warehousing management; the third is the inadequate inventory budgeting; the fourth is the dual impact of international brands and e-commerce; the fifth is the improper selection of indicators for inventory management performance evaluation. After the impact of these problems, this paper proposes to establish an information system, strengthen inventory management,Measures such as budget management, increasing the development of e-commerce, and improving the performance management syste