浅析小红书社区电商平台发展现状问题及对策.docVIP

PAGE 16 摘 要 近年来，我国跨境电商异军突起，小红书利用行业发展利好政策与自身优质社区资源成功发展成新型购物平台。其于2016年入选快消品制造商眼中的“十强电商”，还于2017年被《人民日报》授予“中国品牌”的称号。但其在发展过程中存在了一些问题，还需进行研究与分析，使之得以改进与提升。 本文集中阐述了小红书社区电商平台的发展现状，围绕小红书社区电商平台在发展中出 现的虚假内容充斥，广告乱；产品类别少，质量低下；物流管理体系不完善；售后服务体系质量差的问题作出了相应的分析，并针对性提出了强化平台的监管体系，严惩违规行为；完善产品供应链体系，加强对商家的监管；优化物流管理体系；提升售后服务质量的对策。 本文系运用文献研究法进行的专题分析。全文分3个部分：首先介绍了小红书社区电商平台的概况；其次分析该平台在发展过程中面临的问题，并对相应的对策进行探讨；最后，综合归纳全文，得出全面的观点。 本文主要创新体现在将“社区+电商”模式的小红书平台作为研究对象，结合当前跨境电商企业的竞争趋势，给平台提供可行性建议。 关键词：小红书 社区电商 问题 对策 ABSTRACT In recent years, Chinas cross-border e-commerce has sprung up, and Red has successfully developed into a new type of shopping platform using industry development favorable policies and its own high-quality community resources. It was selected as the Top Ten E-Commerce in the eyes of FMCG manufacturers in 2016, and was also awarded the title of Chinese Brand by Peoples Daily in 2017. However, there are some problems in its development process, and research and analysis are still needed to improve and enhance it. This article focuses on the development status of the Red community e-commerce platform, focusing on the false content in the development of the Red community e-commerce platform, full of advertising chaos; few product categories, low quality; incomplete logistics management system; after-sales service Corresponding analysis was made on the problem of poor quality of the system, and the supervision system of the platform was strengthened to severely punish violations; improve the product supply chain system and strengthen the supervision of merchants; optimize the logistics management system; improve the quality of after-sales service countermeasures. This article is a special analysis using literature research. The full text is divided into three parts: firstly, it introduces the overview of the Red community e-commerce platform; secondly, it analyzes the problems faced by the platform in the development process and discusses the corresponding countermeasures; finally, i