深圳购物中心发展现状及对策分析.docxVIP

PAGE PAGE 15 摘? 要 近年来深圳的购物中心在持续高速地发展，在互相之间的竞争中诞生了许多优秀的购物中心，在闲暇时逛购物中心已成为人们日常休闲的一种方式。然而面对“电商”的冲击，实体经济逐渐受到威胁，以及逐渐达到的发展瓶颈，解决购物中心在自身的发展过程中存在的问题、顺应消费者需求和商业大环境做出改变是购物中心在未来发展中所要做的。 本文集中阐述深圳购物中心发展现状及对策分析。围绕现有的购物中心，对其发展的现状进行分析，就目前所存在的问题提出个人的观点，并根据现状推测未来的发展趋势。 全文分为五个部分。第二部分围绕深圳具有代表性的购物中心，简单地分析深圳购物中心的发展现状，从而能够对深圳的商业环境和购物中心的主要状况有一个详细的了解。第三部分是探究深圳购物中心发展的过程中遇到的问题及面临的外部影响，例如较为严重的同质化问题等。第四部分是对促进深圳购物中心发展的对策和建议。例如向“新零售”的转变，对现存购物中心进行改造升级，打造体验式消费模式，“夜经济”的活跃以及购物中心的“主题化”。 关键词：深圳购物中心 现状 问题 电商 消费习惯 对策分析 ABSTRACT In recent years, the shopping malls in Shenzhen have continued to develop at a high speed, and many excellent shopping malls have been born in the competition with each other. Shopping in the shopping malls during leisure has become a way for people to relax. However, in the face of the impact of e-commerce, the real economy is gradually threatened, and the bottleneck of development is gradually achieved. It is the shopping center to solve the problems in the development process of shopping malls, respond to consumer needs and change the business environment What to do in the future development.This article focuses on the development status and countermeasure analysis of Shenzhen shopping malls.Based on the existing shopping malls, analyze the status quo of their development, put forward personal views on the current problems, and speculate on the future development trends based on the current status.The full text is divided into five parts. The second part focuses on the representative shopping centers in Shenzhen and briefly analyzes the development status of the shopping centers in Shenzhen, so as to be able to have a detailed understanding of the business environment of Shenzhen and the main conditions of the shopping centers. The third part is to explore the problems encountered in the development of Shenzhen shopping malls and the external impacts they face, such as the more serious homogenization problem.The fourth part is the countermeasures and suggestions for promot