球鞋文化背景下的A货球鞋贸易现状分析及对策建议.docxVIP

PAGE 17 摘 要 球鞋文化来源于球场，任何文化的发展都离不开推广，球鞋文化的历史可以追溯到篮球刚刚兴起是的匡威帆布鞋，但是正真让球鞋受到大众喜爱的时代就不得不提篮球之神——迈克尔乔丹。正因为乔丹的出现，让篮球这项运动被跟多人熟知，而受他的影响，球鞋文化也逐渐普及。为什么一双球鞋有这么大的魅力？因为那是象征了很多人的青春，球鞋现在已经不仅仅是在篮球场上发光发热，在场下也有很大的影响，成为街头文化的一部分。但目前由于球鞋文化的蓬勃发展，A货行业也随之蓬勃发展，本论文从球鞋文化的角度，对A货球鞋贸易现状探讨。 本文集中阐述了球鞋文化与A货市场的相关概念及内涵，围绕球鞋文化优势、劣势做了相应的分析球鞋文化对A货，剖析了A货市场贸易现状，讨论了球鞋文化对A货市场的影响与A货市场对其的反作用，就此提出了个人的看法，并预测了A货市场的贸易走向。 本文系运用因果分析方法进行的专题分析。全文分5个部分：首先（第一部分），是介绍目前的球鞋文化；其次（第二部分），是从球鞋文化出发，探讨目前A货市场贸易现状；第三个部分是讲球鞋文化对于A货市场的影响；最后，是A货市场贸易做了展望与分析。 本文主要创新体现在本文章从当下时代热点球鞋文化入手，球鞋文化来源于球场，任何文化的发展都离不开推广。一个产业的发展，往往能培育出一个新的附加产业。在球鞋文化盛行的现当代，球鞋的A货市场也在蓬勃的发展，他们有着自己的生产链，经销商，销售渠道，通过不断的尝试将整个球鞋的A货市场的生产质量提高，从而能做到以肉眼无法分辨真假的球鞋。 关键词：球鞋文化 因果分析 A货贸易 ABSTRACT The development of any culture cannot be separated from promotion. The history of sneaker culture can be traced back to the rise of basketball – CONVERS sneakers. However, the god of basketball -- Michael Jordan must be mentioned when the sneaker was really popular among the public. It is because of Jordans appearance that basketball is known to many people, and influenced by him, sneaker culture is gradually popularized. Why does a pair of sneakers have such charm? Because it is a symbol of the youth of many people, sneakers are not only shining on the basketball court now, but also have a great influence off the court, become a part of the street culture. However, due to the vigorous development of sneaker culture, the a-goods industry is also booming. This paper discusses the trade status of a-goods sneaker from the perspective of sneaker culture. This paper focused on the shoe the related concept and connotation of culture and Fake cargo market, around the shoe culture advantages and disadvantages to do the corresponding analysis sneaker culture on Fake cargo, analyzed Fake cargo market trade present situation, discussed the sneaker culture impact on fake market with fake market reaction to it, to put forward the personal opinion, and forecasts the market trade to fake good. This paper