深圳跨境电商发展现状、问题及前景.docVIP

PAGE 22 摘 要 深圳跨境电商正在井喷式发展。2018年深圳跨境电商交易额高达603.3亿美元，增速为20.3%，跨境电商企业数占全国的40%。与此同时，深圳跨境电商依然存在产品同质化严重导致竞争激烈和综合性人才匮乏等问题。 课题在通过基础条件、发展状况等方面分析深圳跨境电商行业现状的基础上，重点分析其存在的产品及企业同质化严重、市场秩序不完善、中小企业多、资金链脆弱和跨境电商综合性人才匮乏等问题，然后结合深圳跨境电商未来产品品牌全面化出海、模式上将更偏向于自建站和柔性化个性定制供应链的行业前景提出深圳应加大科技创新投入、加强行业监管力度及高标注化运作、建立针对性中小跨境电商企业的融资渠道和建立多渠道电商综合人才培养计划的对策建议。 本文主要创新体现在针对深圳跨境电商发展问题提出相应的解决方案，并依据该方案对深圳跨境电商作出前景预测。 关键词：深圳跨境电商 同质化严重 电子信息产品 创新发展 ABSTRACT Shenzhen cross-border e-commerce is booming.In 2018,Shenzhens cross-border e-commerce transaction volume reached US$60.33 billion,a growth rate of 20.3%,and the number of cross-border e-commerce companies accounted for 40%of the country.At the same time,cross-border e-commerce in Shenzhen still has problems such as severe product homogeneity leading to fierce competition and lack of comprehensive talents. On the basis of analyzing the current status of Shenzhens cross-border e-commerce industry through basic conditions and development status,the subject focuses on analyzing its existing products and enterprises with serious homogeneity,imperfect market order,multiple SMEs,fragile capital chains,and cross-border The lack of comprehensive talents in e-commerce,and then combined with the future prospects of Shenzhen cross-border e-commerce product brands to go global,the model will be more biased towards self-built stations and flexible personalized customized supply chain industry prospects.Measures and suggestions for strengthening industry supervision and high labeling operations,establishing targeted financing channels for small and medium-sized cross-border e-commerce enterprises,and establishing multi-channel e-commerce comprehensive talent training programs. The main innovation of the dissertation is to propose a corresponding solution to the development of Shenzhen cross-border e-commerce,and make a prediction of Shenzhen cross-border e-commerce based on this solution. Keywords:Shenzhen cross-border e-commerce Severe homogenization Electronic inform