06奥美培训奥美培训2 customer relationship management on the web.pptxVIP

;Dirty Little Secret about the Web;CRM on the Web;Customer Relationship ROI;;;;;Customers Want and Need Media Choice;Advertising Media Used by Local Businesses U.S.-wide;Customers Bring Their Prior Experiences of a Brand to the Web;Internet Traffic by Domain Type;Customer Service Needs to be Customer Responsive;What is the Most Important Way to Interact With a Customer?;What Percentage of Customer Inquiries is Answered Without Human Interaction?;Time to Respond to E-Mail;;;;;;;;E-MAIL to confirm order;Making a change EASY ;Telling the truth and Fixing it EARLY ;Involving you in the RD process. Giving news as it breaks ;Continue to treat you as IMPORTANT ;;CRM: Tips to Remember; “CRM is a technology process. And a customer promise.”;