乡村旅游发展探究——以新会天马村为例.docx

目录 1绪论 1 1.1研究背景 1 1.2研究内容 1 1.3研究意义 1 2乡村旅游的内涵及其现状 2 2.1 乡村旅游的内涵 2 2.2 乡村旅游发展的国内外现状 3 2.2.1国外现状 3 2.2.2国内现状 3 3新会天马村乡村旅游发展现状 4 3.1天马村概况 4 3.1.1天马村地理区位和交通情况 5 3.1.2天马村的相关地方政策分析 5 3.1.3天马村的社会经济分析 5 3.2新会天马村旅游资源概况 6 3.2.1天马村历史文化遗迹 6 3.2.2天马村景观 6 3.2.3天马村新会柑种植基地及手工艺 7 4新会天马村乡村旅游发展问题分析 7 4.1基础服务体系不完善 7 4.2乡村旅游产品单一，缺乏完整的旅游线路 7 4.3对外营销力度不够，知名度较低 8 4.4古建筑保护力度不够 8 5促进天马村乡村旅游发展问题的对策与建议 8 5.1加大基础设施投入，完善基础服务设施 8 5.2因地制宜，创新开发旅游产品，设计规划旅游线路 9 5.3加大市场推广，强化品牌意识 10 5.4处理好环境整治与保护，加大力度保护古建筑 10 6结论 11 乡村旅游发展探究——以新会天马村为例 摘要：随着社会经济的发展和我国综合国力的提升，我国不再追求经济的高速发展，而是追求稳步发展，同时对生态环境的要求也提高了，习主席提出金山银山就是绿水青山这一概念。因生活水平的提升，城市居民也更多地追求放松身心，回归自然，对此我所探究的新会天马村也提出了发展乡村旅游，建设“美丽乡村”，共建和谐社会。在发展乡村旅游时，也要注意乡村旅游对天马村的影响，分清积极和消极影响，做到趋利避害。 关键词：生态环境；乡村旅游；美丽乡村；新会天马村 Exploring the development of rural touris —— Taking Tianma village in Xinhui District Abstract: With the development of social economy and the improvement of our country’s Comprehensive National Power, our country no longer pursues the high-speed development of economy, but pursues the steady development. At the same time, the demand for ecological environment has also been raised. President Xi has proposed the concept that mountains of gold and silver are green mountains and clear waters. Because of the improvement of living standard, the city residents also more pursue the relaxation of body and mind and return to nature. For this reason, the Tianma village in Xinhui District, which i have explored, has also put forward the development of rural tourism, the construction of beautiful rural villages, and the construction of a harmonious society. In the development of rural tourism, we should also pay attention to the impact of rural tourism on Tianma village, distinguish positive and negative effects, so as to avoid the disadvantages. Key words: Ecological Environment; Rural Tourism; beautiful countryside; Tianma Village, Xinhui District PAGE PAGE 13 1绪论 1.1研究背景 研究