任何理解广告中的人情味.pptxVIP

UNIT 4任何理解广告中的人情味？Unit 4 AdvertisingGoal of the UnitAds are everywhere, what’s the point of advertising?The grammar focus: Subjunctive mood IIObjectives At the end of this unit, the students will be able to: (1) describe the three ways in which advertising sheds influence on the people; (2) suggest several methods of advertising changing people’s purchasing motivations; (3)argue for an idea in a problem-solution-evaluation way.What is in this unitLanguage points: display, ruins, eye-catching, the Middle Ages, role, advance, mail order, mail-order houses, in place, crisscross, come to do some