产品策略与品牌管理(英文版).pptxVIP

Ford Lio Ho產品策略及品牌管理;Agenda;;;Revised 3/29 Contact: GSCOTT12;Why Brand Marketing?;Consumer Insight Provides Basis for Consistently Delighting Consumer;Consumer Insight The Key to Product “Hits”;Demographic / Vehicle Use ;;Target Customer Description:;;;‘Positioning’ Our Brands;;;;;From Brand to Customer… Every touchpoint with the customer must reinforce the brand; Precise Customer Targeting Deep Consumer Insight ;Summary What is a Brand?;Summary Impact of Brand Marketing ;10 Rules of Great Brand Marketing Tactics