讲义一企业战略定位(长江商学院陶志刚).pptx

;Source: Compustat, Value Line, Marakon Associates Analysis;Source: Compustat, Value Line, Marakon Associates Analysis;Source: Compustat, Value Line, Marakon Associates Analysis;;Basic features of the industry行业基本情况;Liuyang, Hunan 湖南浏阳 ;Safety issues 安全问题;Domestic market 中国的烟花市场;Export market 出口市场;Questions 投资决定;The “Five Forces” Framework for Industry Analysis  “五种竞争力量”的行业分析框架;Power of Buyers 购买者的砍价能力;Power of Suppliers 供应商的砍价能力;Degree of Rivalry 行业竞争程度;Entry Barriers 潜在竞争者的进入障碍;Threat of Substitution 替代品的威胁;;1997 HK Property Industry 1997年香港房地产业;1997 HK property industry extremely attractive1997年的香港房地产业赢利极高;On July 1, 1997, Tung Chee-hwa pledged that the government was to tackle the problem of inflating property prices. 1997年7月1日，董建华保证：政府将解决房地产价格飞涨的问题。 Commitment to a supply of at least 85,000 new flats per year 承诺每年提供至少八万五千套新公寓;Dramatic Changes in the Industry香港房地产业的巨变;Types of Competitive Advantage竞争优势的来源;Differentiation Strategy差异化道路;But 执行差异化道路需注意的事项;Cost Leadership Strategy 成本优势策略;BUT 执行成本优势策略需注意的事项;Interplay between Cost and Differentiation;Hostess’s Cost Components渥太华Hostess面包房的成本结构;Cost and profit comparison with competitors与竞争对手的成本及利润比较;(****);Product differentiation差异化道路;;1995 women’s jeans1995年美国女式牛仔裤市场;“Personal Pair” 个性化产品;;Diamonds钻石;In the Jungle…在钻石开发的处女地……;Two Problems两个问题;Evolution of Cartel卡特尔的演化;Central Selling Organization 中央销售组织;U.S. Antitrust Law美国反托拉斯法;Why Might De Beers Violate U.S. Antitrust Law?De Beers可能触犯反托拉斯法的原因;Anti-trust cases against De Beers反托拉斯法的官司;Does De Beers Hurt Consumer Welfare?De Beers是否损害了消费者权益？;Challenges???战;Cost advantage 低成本策略;Scale Economies规模经济;;Wal-Mart Stores, Inc.沃尔玛;A Cardinal Principle 选址原则;Merchandiser销售运作;Operations运营;HRM人力资源管理;Sam’s Legacy创始人的影响力;Questions;;American Beer Industry in the 1970s: Consolidation行业集中化;W