体育市场营销基础 .pptxVIP

Lesson9 Managing Marketing Information 4 The Importance of Information Companies need information about their: Customer needs Marketing environment Competition Marketing managers do not need more information, they need better information. Information Overload “In this oh so overwhelming information age, it’s all too easy to be buried, burdened, and burned out by data overload.” The Marketing Information System The Marketing Research Process 1 2 3 4 1、Defining the Problem Objectives Gather preliminary information that will help define the problem and suggest hypotheses. Exploratory Research Descriptive Research Causal Research Describes things (e.g., market potential for a product, Demographics, and attitudes). Tests hypotheses about cause-and-effect relationships. 2、Developing the Research Plan Includes: Determining the exact information needed Developing a plan for gathering it efficiently Presenting the written plan to management Outlines: Sources of existing data Specific research approaches Contact methods Sampling plans Instruments for data collection 9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。21.7.821.7.8Thursday, July 08, 2021 10、阅读一切好书如同和过去最杰出的人谈话。08:27:2908:27:2908:277/8/2021 8:08:29 AM 11、一个好的教师，是一个懂得心理学和教育学的人。21.7.808:27:2908:27Jul-218-July-21 12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。08:27:2908:27:2908:27Thursday, July 08, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。21.7.821.7.808:27:2908:27:29July 8, 2021 14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。2021年7月8日星期四上午8时27分29秒08:27:2921.7.8 15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。2021年7月上午8时27分21.7.808:27July 8, 2021 16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。2021年7月8日星期四8时27分29秒08:27:298 July 2021 17、儿童是中心，教育的措施便围绕他们而组织起来。上午8时27分29秒上午8时27分08:27:2921.7.8 1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemist)  天才只意味着终身不懈的努力。21.5.265.26.202108:3008:30:57May-2108:30 2、Our destiny offers not only the cup of despair, but the chalice of o