某汽车培训材料——产品策略※品牌管理.pptxVIP

Ford Lio Ho產品策略及品牌管理;Agenda;;;Revised 3/29 Contact: GSCOTT12;Why Brand Marketing?;Consumer Insight Provides Basis for Consistently Delighting Consumer;Consumer Insight The Key to Product “Hits”;Demographic / Vehicle Use ;;Target Customer Description:;;;‘Positioning’ Our Brands;;;;;From Brand to Customer… Every touchpoint with the customer must reinforce the brand; Precise Customer Targeting Deep Consumer Insight ;Summary What is a Brand?;Summary Impact of Brand Marketing ;10 Rules of Great Brand Marketing Tactics;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。11月-201