00888电子商务英语课文Unit4.docxVIP

00888电子商务英语课文Unit4 00888电子商务英语课文Unit4 Step for creating a new company or adding an online project 创建一个新的公司或增加一个在线项目的步骤 Success in online marketplace is never an assured outcome. As in the brick-and-mortar marketplace, the failure rate for online companies is high. Why do a few online companies succeed while many others fail? What does the entrepreneur - the online entrepreneur-need to know to launch a profitable online business? 在线市场上的成功从来不是一个有保证的结果。在砖和砂浆市场，在线公司的失败率是很高的。为什么一些在线公司成功，而许多其他人失败？创业者--网上创业者需要知道如何推出一项有利可图的网上交易？ Online businesses may be pure play companies (online only) or click-and-mortar companies that add online projects, such as e-procurement or selling online, as additional market channels. 在线业务可能是纯游戏公司（在线）或鼠标加水泥公司增加网上的项目，如采购或销售网络，为更多的市场渠道。 Most new businesses--brick-and-mortar, pure play, or click-and-mortar—begin in a similar manner. The process can be described by the following steps. 大多数新的企业-砖和砂浆，纯游戏，或按一下和迫击炮以类似的方式开始。这个过程可以用以下步骤来描述。 Step 1: identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article, a personal observation, an unsolved problem, a small irritation, or a friend’s suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both A and eBay began this way. 步骤1：确定一个消费者或企业在市场上的需求。许多企业只是从一个好主意开始。一个杂志文章，个人的观察，一个悬而未决的问题，刺激性小，或一个朋友的建议可能会触发一个想法，准业主看到差距人们想要什么，什么是可用的。例如，A和易趣网是这样开始的。 Step 2: investigate the opportunity. Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example,