可口可乐百事可乐竞争力分析.pptxVIP

THE COLA-WARS;Coca-Cola: International Success factors ;Internal training Crisis management -e.g. contamination scare (in Europe,1999) ;Key international  success factors – Pepsi ;;Growth Rate Source: Capital IQ, a division of Standard Poor’s Boarder brand portfolio in snakes and food Merger with Frito-Lay which is one of the largest snake’s manufacturers; Joint venture with the Strauss Group to lead the refrigerated dips category. More efficient distribution network Direct-store-delivery(DSD) system Customer warehouse Foodservice and vending distribution system;Fu