市场营销与策划.pptxVIP

市场营销与策划 : Strategic Marketing Planning;Building Your Own Case创建你自己的案例;Marketing vs. Selling: What is the Difference? 市场营销与销售的区别及共同点 ;Marketing 营销;Simple Yet Accurate Marketing Research Methods 简易精准的市场调研;Simple Yet Accurate Marketing Research Methods 简易精准的市场调研;Simple Yet Accurate Marketing Research Methods 简易精准的市场调研;Simple Yet Accurate Marketing Research Methods 简易精准的市场调研;Traditional Sales Marketing Process from Beginning Till End 传统的销售、营销过程;Enlightened Sales Marketing Process from Beginning Till End 改进后的销售、营销过程;Blue Ocean vs. Red Ocean Strategy 蓝海 vs. 红海战略;Using the Blue Ocean Strategy as a Market Planning Tool 运用蓝海战略来作市场策划;Defining Your Unique Selling Proposition and Market Positioning 找寻你的独特卖点以及市场定位;Overt Benefits 突出的益处;Real Reason to Believe 能说服人的可信度;Real Reason to Believe 能说服人的可信度;Unique and Dramatic Difference独特及戏剧性的区别;Branding Positioning 品牌与市场定位;Building a Brand with a Dramatic Difference 创造独一无二的品牌;Sustainability Matrix持续性矩阵;Sustainability Matrix持续性矩阵;How to Prevent Yourself from Being Copied 如何避免被别人仿效;Why You Need Repeated Sales 为什么你需要重复销售;Ansoff Matrix Ansoff 市场方格;Ansoff Matrix Ansoff 市场方格;How to Develop New Products如何开拓新产品;How to Optimise Your Media Mix 如何优化媒体的选择与推广;Building Distributor Networks 如何建立合理的市场渠道;Distributor Selection 如何选择优质的分销商;Why Strategic Alliance? 为何建立战略联盟;“Simply stated, networks are people talking to each other, sharing ideas, information, and resources … … The important part is NOT the network, the finished product, but the process of getting there - the communication that creates the linkages between people and clusters of people.” John Naisbitt “简单地说, 交流就是人与人在沟通，分享理念、信息或自愿 … … 最重要的不是交流本身，而是交流的过程 — 也就是能够连接其他不同人群的沟通过程” 约翰·奈斯比特;LEVERAGED Marketing Matrix 杠杆营销图表;Players in the Game 游戏里的玩家;Leverage - R.I.C.E杠杆操作;How to Budget for Your Marketing Plan 如何计算市场营销成本及利润;Factors Affecting Price Setting影响价格设定的因素;How to Ensure Smooth Execution of Marketing Plan 如何将市场战略一一顺利贯彻;Traits of Good Leaders 优质领导的特征;Test Measure 测试与衡量;Test