论推销中的沟通技巧.docxVIP

论推销中的沟通技巧 论推销中的沟通技巧 摘要????????????????????????????????1 一、沟通的概念、类型及过程?????????????????????2 （一）沟通的概念??????????????????????????2 （二）沟通的类型??????????????????????????2 （三）沟通的过程??????????????????????????2 二、推销的过程及其中沟通与有效沟通的实际意?????????????3 （一）推销的过程??????????????????????????3 （二）推销中沟通与有效沟通的实际意义????????????????3 三、沟通技巧????????????????????????????4 （一）做好沟通前的准备工作?????????????????????4 （二）拉近与客户的距离???????????????????????4 （三）懂得说话，把握与客户沟通的尺??????????????????5 （四）让顾客更容易接受产品?????????????????????5 （五）处理异议???????????????????????????6 （六）促进交易的沟通技术??????????????????????6 结束语???????????????????????????????7 参考文献??????????????????????????????8 论推销中的沟通技巧 2021级 贸易经济2班 卢存姣 指导教师 李德中 摘要：在我们如今的生活与工作中，处处都存在着推销。电视、网络上的广告，大街上、上门来的推销员的各种推销，推销产品、服务，甚至推销自己，比比皆是。而推销员想将自己的工作提高效率，因此推销员与顾客之间的沟通就尤为重要，我们需要用沟通来相互了解，而且在茫茫人海中寻找到有需求的客户并不是一件很容易的事，而将有效沟通的信息传递到目标客户前也变得越来越困难。本文主要阐述了沟通的概念，分析了在推销过程中有效沟通的实际意义，从而引出企业应重视推销中的沟通技巧，同时也提出如何在推销中有效运用一些沟通技巧。 关键词：推销；沟通；沟通技巧 Abstract:in our todays life and work, there are selling everywhere. Television, advertising on the network, on the street, door-to-door salesman of a variety of marketing, promoting products, services, and even promoting one everywhere. And salesmen tried to give their work efficiency, communication between salesmen and customers is very important, we need to communicate to understand each other, and looking for the needs of customers in the world is not an easy task, and the effective communication of the information to be passed to the target customers are becoming more and more difficult. This paper describes the concepts of communication, analysis in the process of selling the significance of effective communication, which leads to the enterprise should pay attention to the promotion of communication skills, but also how to use communication skills effectively in a market. Key words: marketing, communication, communication skills 推销是一项沟通的艺术，把话说到客户心里，也就有了成