作为决策者的管理者培训讲义.pptxVIP

Chapter7MANAGERS AS DECISION MAKERS;LEARNING OUTCOMES ;;7.1 The Decision-Making Process;;7.1.1 Step 1: Identifying a Problem7.1.1 步骤1：确定一个问题;Or are declining sales merely a symptom of the real problem, such as poor-quality products, high prices, or bad advertising? 或者说，不断下降的销售额是否只是某个问题（例如低劣的产品质量、高昂的价格或者糟糕的广告）的一种症状？ Also, keep in mind that problem identification is subjective. 此外，需要记住的是，问题的确认是主观的。 What one manager considers a problem might not be considered a problem by another manager. 某位管理者认为这是一个问题，而另一位管理者则可能认为这不是问题。 In addition, a manager who resolves the wrong problem perfectly is li