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参 赛 团
队：锋迅队
参赛队长：柯昌勇
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参赛队员：王瑶、代盼、陈雪娇、张元松
团队口号：志存高远 ，志在必得
团队理念：质量成就未来，服务改变世界
2013 年 11 月
目录
一．顺丰合作现状及问题 ·································5
1.1 合作研究背景： ··································6
1.2 研究问题的界定 ··································7
1.3 问题的明确提出 ··································8
二、顺丰速运合作战略 ···································8
2.1 顺丰速递现阶段与其他物流公司合作 ························8
2.2 同类物流公司现阶段合作情况 ····························9
2.3 影响大型企业选择第三方物流的五大因素 ······················9
2.3.1 时效性 ···································10
2.3.2 快捷性 ···································10
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2.3 ．3 优惠性 ···································10
2.3.4 及时性 ···································10
2.3.5 安全性 ···································11
2.4 顺丰速运与零售商的合作情况 ····························11
2.5 解决方案 ·····································11
2.5.1 抓住行业本质 ································12
2.5.2 建立企业核心价值观 ·····························12
2.5.3 构建核心竞争力： ······························12
三、顺丰速运航空业务 ···································13
3.1SF 得力干将：顺丰航空 ·······························13
3.2 顺丰速运与南方航空开展战略合作 ··························13
3.3SF 航空业务分析 ··································13
3.4SF 航空业务改进方案 ································14
3.5 优化方案评价 ···································14
四、顺丰速递增值业务设计 ································15
4.1“顺丰优特”网站设计（“顺丰优选”升级方案）·····················15
4.2 网站改进背景 ···································15
4.3 新网站建设目标 ··································16
4.4 需求分析 ·····································16
4.5 具体设计 ·····································16
4.5.1 特色食品 ···································16
4.6 系统构架 ·····································18
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