定价考虑因素和方案.pptxVIP

Pricing Considerations and Approaches产品定价：定价考虑因素和方案;Objectives 目标;“Buyer-driven commerce” concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5 million user customer base Tremendous growth ;;Price Has Many Names 价格拥有许多名字;Definition 定义;Dynamic Pricing on the Web allows SELLERS to: Charge lower prices, reap higher margins. Monitor customer behavior and tailor offers. Change prices on the fly to adjust for changes in demand or costs. Negotiate prices in online auctions and exchanges.;Dynamic Pricing on the Web allows BUYERS to: Get instant price c