市场营销国外原版教材第一章.pptxVIP

PowerPoint to accompany;Chapter 1;Chapter Objectives;Chapter Objectives (continued);Chapter Outline;;What is Marketing Research?;Defining Marketing Research;A Classification of Marketing Research;Problem-identification Research;Problem-solving Research;The Central Role of Marketing Research;;History of Marketing Research;History of Marketing Research (continued);History of Marketing Research (continued);;Research for Management Decision Making;Improving Management Decision Making;Fig 1.3:Market Research: Changing the Probability of Success;Research’s Role in Business Decisions;Role of Marketing Research in MMIS and DSS;Role of Marketing Research in MMIS and DSS (continued);MMIS VS DSS;;Marketing Research Process;Management Decision Problem (or Opportunity) Definition;Marketing Research Problem Definition;Specification of the Research Objectives;Research Design Formulation;Fieldwork or Data Collection;Data Preparation and Analysis;Report Preparation and Presentation;Management of the Research Process;Management of the Research Process (continued);The Research Process with Feedback and Clarification;Responsibilities and the Research Process;Research Inputs and Business Outputs ;Research Process Inputs and Business Outputs;;Defining the Management Decision Problem;Tasks Involved in Defining the Problem;Collecting Background Information;Examining the Environmental Context;Examining the Environmental Context (continued);Problem/Opportunity Audit;Problem/Opportunity Audit (continued);Interaction between the DM and the researcher should be characterised by the seven Cs: Communication Cooperation Confidence Candour Closeness Continuity Creativity ;;International Marketing Research;Summary ;;Summary ;9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。3月-213月-21Wednesday, March 24, 2021 10、阅读一切好书如同和过去最杰出的人谈话。10:39:4910:39:4910:393/24/2021 10:39:49 AM 11、一个好的教师，是一个懂得心理学和教育学的人。3月-2110:39:4910:39Mar-2124-Mar-21 12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。10:39:4910:39:4910:39Wednesda