创意思维与方法创意思维与方法61SURL-EyeGazePatternswhileSearchingvs.BrowsingaWebsite.docxVIP

Eye Gaze Patterns while Searching vs. Browsing a Website By? S. Shrestha?? K. Lenz Summary: This article discusses users’ visual scan paths of web pages containing text and/or pictures while conducting browsing and searching tasks. User performance on three usability tasks on an e-commerce website is described. Results show that users follow a fairly uniform scan path when browsing through pictures, and a more random path while specifically searching through them. Additionally, users appeared to follow Nielsen’s ‘F’ pattern (2006) while both browsing and searching through text-based pages. I