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?? ?? : : , , , , , ? 2001 , . ? ? ? ?? ? ? A? B? 1? 2? ? ? , , , , , ? 2001 , . . ? ? ? ? ? ? ? a ? ? , : , , ?, , , , , ? 2001 , . . : ? a ’t : ( )., , , , , ? 2001 , . . ? : :: , , , , , ? 2001 , . . ? ! ! : ? （期望失驗模式） （歸因理論） （公平理論） a () ? a , a : ... ( )Saying Good-bye to Meaningful Stuff...What do you meanit’s time for a trip to the junkyard? It runs almost as well as it did 20 years ago!May require disposition in stagesphysical detachmentemotional detachment谢 谢9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。10、阅读一切好书如同和过去最杰出的人谈话。11、一个好的教师，是一个懂得心理学和教育学的人。12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。17、儿童是中心，教育的措施便围绕他们而组织起来。 谢谢观赏 You made my day!我们，还在路上……Contents: 1. [This slide.] 2. Chapter Overview 3-4. Post-Decision Dissonance 5. Learning from Experience 6. Hypothesis Testing -- Do We Have to Reject at p0.05? 7. Influences of How Much Consumers Learn 8. Do We Want Customers to Learn from Experience? 9. Consumer Satisfaction/Dissatisfaction Judgments 10. Attribution -- Why Did Things Go This Way? 11. Equity Theory 12-13. Consumer Complaints 14. Top Ten Consumer Complaints 15. Effective Handling of Complaints 16. Disposition -- Ways of Getting Rid of Stuff... 17. Saying Good-bye to Meaningful Stuff... Do marketers want consumers to learn? If they are already using your product in large numbers, you most likely have little if anything to gain from having them evaluate the merits of other brands. Thus, market leaders rarely use comparison advertising or challenge consumers to put competing brands to the test.In the case of other brands, however, consumer learning may be beneficial. A consumer may, for example, habitually choose a p