著名DM公司：NCR香港星辰银行客户细分方案ppt16.pptxVIP

Customer Segmentation:Foundation for Differentiated CRMWilson Lo, Head of Business Planning CRMConsumer Banking, Hong Kong, DBSThe Great ExpectationCRM InitiativesAbundance of CRM FiascoData WarehouseFront-end PlatformProjected Benefits and Returns not thereLow to “no” usageNot in pace with changing business needsQualitative Creativity still predominantAnalyticsProgram LearningCRM - Strategy for Relationship BuildingAcquisitionNew Customer ManagementCustomer Relationship ManagementRetentionExtend intolife-time03-6monthsRepositioningCustomer StrategyBusiness ObjectiveCRM LifecycleGrowth Strate