乳制品行业分析.pptx

Dairy Industry 1contentsDefining industryGrowth rate and maturity23Customer segments4 Leading companies5 Threats and opportunities6 Predict the futureDefining industryDefinition: Dairy?products?refers?to?cattle?(sheep)?of?fresh?milk?and?dairy?products?as?the?main?raw?materials,?through?processing?into?various?products.Defining industryProducts:Milk?fat?Liquid?milkCheeseMilk?powdersMilk?ice?creamCondensed?milk?othersDefining industrySubstitute：Soybean?milkRice?pastejuiceDefining industryIndustry chain:Processing equipment Forage?feed?supply andPest?control storeDirect?salesProcessing enterprisesConsumer Dairy farmers and?farm milk stationPackaging?equipment and material?agency Breeding?Technology and disease?control supermarket?Production?and?processingThe?supply?of?milkConsumptionMarketingDefining industryValue chain:Defining industryDegree of rivalry:1.National:Industry production?concentration degree?enhances unceasingly,?the rise of?a batch of?production,?supply,?marketing integration?model?of dairy enterprises.2.Local:Liquid?dairy?need?preservation?and?each?area?has?its?own?flagship?brand.3.International:International?enterprise?promote?their?own?brand?with?the?help?of?local?enterprise and their technology is mature.Defining industrySupplier power:1.Large?dairy?enterprises?have?their?own?milk?source?base,?so?the?milk?source?is?no?more?important2.The?quality?of?milk?is?similar. Supplier has no?competitive advantages,?only through?lower prices?to?sell raw milkDefining industryThreat of substitutes:1. Soybean milk?has sufficient raw materials and suitable for Chinese.2. Juice can?enhance immunity,?reduce illness,?delay aging.3. Rice?paste is easy to digest and different?formulations have different?effect.Defining industryBarriers to entry：1.Once?the?formation?of?consumer?brand?loyalty?is?hard?to?change ,the?new?brand?is?very?difficult?for?consumers?to?buy?their?products.2.Consumers?increasing?demands?on?health?quality?and?packaging?gra