可口可乐在日本的成功案例.pptx

CONFIDENTIAL;FINGERPRINT – COKE;;;COKE – COMPANY BACKGROUND ;COMPANY EVOLUTION ;Source: Annual report; Standard Poor’s Registar;COKE STOCK PRICE COMPARISON – U.S. ;; Source: Company web-site;Coke has historically made equity investments in selected bottlers with the intention of financial reengineering, but is now moving away from this strategy. The company has realized that “big is not always better” and is trying to get out of anchor bottlers in Brazil and the Philippines.;SELECTED LOCATIONS;;STORYLINE ;;PRODUCT STRATEGY ;COKE’S JAPANESE PRODUCTS ;;COKE CAPABILITIES IN JAPAN ;Japan is Coke’s most profitable market after the U.S. Coke derives about 17-20% of its overall profit from Japan.;;Structure;9、有时候读书是一种巧妙地避开思考的方法。2月-212月-21Thursday, February 18, 2021 10、阅读一切好书如同和过去最杰出的人谈话。14:03:1614:03:1614:032/18/2021 2:03:16 PM 11、越是没有本领的就越加自命不凡。2月-2114:03:1614:03Feb-2118-Feb-21 12、越是无能的人，越喜欢挑剔别人的错儿。14:03:1614:03:1614:03Thursday, February 18, 2021 13、知人者智，自知者明。胜人者有力，自胜者强。2月-212月-2114:03:1614:03:16February 18, 2021 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。18 二月 20212:03:16 下午14:03:162月-21 15、最具挑战性的挑战莫过于提升自我。。二月 212:03 下午2月-2114:03February 18, 2021 16、业余生活要有意义，不要越轨。2021/2/18 14:03:1614:03:1618 February 2021 17、一个人即使已登上顶峰，也仍要自强不息。2:03:16 下午2:03 下午14:03:162月-21