企业战略管理英文版.pptxVIP

Business Strategy;Structure and Schedule;Module Two: cases Team work: case report Requirement Select one company or one industry Clear description of its strategy or practice Data Questions 3. Assessment of cases Content Format Effect 4. Deadline: the 8th week ;Examples 盛大网络 Canon DELL 网络游戏产业 Textile industry Others Should be Typical failure or success Action of one company or relation among several companies In english;Course Grading;References ;Harvard Business Review Strategic Management Journal Sloan Management Review California Management Review Management Science Journal of Management Academy of Management Journal RAND Journal of Economics McKinsey Quarterly;中国期刊网 Proquest Ebscon 国研网 中经网 Google and others;Session One;After your graduation, …… Suitable for individuals, family, company, government and other organizations 乾隆 Tacit or clear strategy (华硕与一江阴民企) Is strategy useful?;Emerge and development of business strategy;Phase 3：Marketing management 1930s to 1950s Diversified demand, buyer’s market, competition Market and customer oriented Phase 4：strategic management After 1960s Post-industrial society (France) Value oriented, create market ;Strategy：basic concept;;Process of strategic management;;Levels of business strategies;First step: mission;;;An French engineer in a French company 《利家与阿松》中的前田利家 IBM and Microsoft The dilemma of innovators;Choice and balance; Principal: Manage business ecosystem to achieve optimal balance of value creation and capture;Session 2External Environment;The external environment of companies;General Environment;Economic environment;Technological environment;Social and cultural environment;Political and legal environment;Natural environment;International environment;Industrial environment;If you will set up a business, which industry will you choose? Why the no-brand PC (组装电脑) only could get low profit? Why it is more expensive for you to use phone in China? (Newspaper);Industrial environment;Several cases;1.Curren