展会主办者如何进行国际市场的营销.pptxVIP

展会主办者的国际市场营销International Marketing for Exhibition Organizers;博弈论 （囚徒困境）Game Theory(Prisoner’s Dilemma);主办方; 成功要素 Criteria to Success ;服务市场营销的7个P7 Ps of services marketing;时间-最重要的因素Timing - most important;开展国际市场营销的步骤Steps to start international marketing;参观国际及本地展览Visit international / local events;销售管理 Sales Management in  an Exhibition Mix;国际政府赞助单位International  Government Sponsors;欧州的纺织机械业商会European Associations for Textile Machinery;资料库和直销List building Direct Marketing;最具潜力100客户Hot List;要求中方赞助单位提供贸易联系Ask Chinese supporters to supply tra