市场竞争和对策培训讲义.pptxVIP

Competitive dynamics市场竞争和对策;Shrimp game 捕虾游戏;Strategic Situations 需要策略性思考的情景;John Nash美丽心灵;Nash Equilibrium纳什均衡;Competitive Dilemma竞争的两难;How to avoid competition?如何降低竞争程度？;Current Gain v. Future Loss眼前利益对长远利益;;Introduction 简介;Different practices—Production 生产;Different practices—Marketing 营销;Different practices—Distribution 配送;To lead or Not to Lead?先下手为强还是后发制人? ;;Crisis in the UK Credit Card Industry英国信用卡行业的危机;Causes of the Changes情况变化的原因;Leader or Follower?先发还是后制?;;Commercial Aircraft民用飞机;Boeing波音公司;Airbus空中客车;Battle Fronts争议焦点;Demand forecast for very large aircraft巨型飞机的市场需